Hidden Legend of San Jose: Inner Royalty Beauty



Born and raised in Chicago, I am a two time graduate of the University of Illinois at Urbana-Champaign. Currently residing in San Jose, CA, I work for San Jose State University/Student Union. Having experience with chronic chapped lips growing up, I decided to find the solution to my problem during the COVID-19 shelter in place. Thus, Inner Royalty Beauty was born.


How are you impacting your community?

I make my lip care products and whipped shea butter with vegan, all-natural ingredients. By doing this, my customers are able to stay healthy (and moisturized) without using toxic ingredients. Additionally, my products are affordable because I believe that healthy, natural products should not cost an arm and leg.


What advice would you give to someone looking to follow your path in the industry?

If you have an idea, go for it! Too many times, we talk ourselves out of opportunities because we're afraid that it won't sell or too many people are already doing it. Also, don't be afraid to ask for help. In business, there is always something you can learn from someone else. Don't try to figure everything out on your own.


What separates you from your competitors?

As mentioned above, I not only sell vegan, all-natural lip care products and whipped shea butter, I also keep my products extremely affordable.