Hidden Legend of Houston: Ashlayn Chevónne


My name is Ashlayn Chevónne, and I’m from Houston, Tx. I’m the proud owner of It’s a Shoe Thing: a women’s online shoe boutique for the badass woman who can follow the trends, but prefers her own lane. I’ve always loved shoes more than outfits. I choose my shoes first, then pick an outfit to match. I love shoes that start conversations, and I want my Shoe Loves to feel the same. Wear Your Shoes Out Loud!

How are you impacting your community?

I have dreams (that I don’t wish to disclose) for the future and my community. However, there are some obstacles that I’m in the process of overcoming to be able to accomplish said dreams.


What advice would you give to someone looking to follow your path in the industry?

Believe in yourself. There will be people who will doubt you in the beginning. Keep going. Do research and SAVE MONEY. Owning a shoe business has been both the hardest AND the most rewarding job I’ve ever had. KEEP GOING.


What separates you from your competitors?

My Shoe Loves treat me like that “homegirl with the dope shoes.” I pride myself on customer service, so I make sure to communicate with them as if they’re people, and not just a sale.



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