Hidden Legend of Greensboro: Kya Johnson

Kya Johnson is the founder and CEO of RainbowMe Incorporated, an entertainment company for kids changing the face of children’s entertainment. She has created RainbowMe Kids, which is a streaming video platform for kids ages 2-12 that features culturally diverse main characters. Kya knows that the images children see in their everyday lives, especially in their entertainment, can shape their imaginations. She enjoys creating entertaining environments that make sure those imaginations are influenced positively. When children see images that reflect who they are, they believe they can be whoever they set their minds to. RainbowMe Kids has landed media coverage in print and broadcast outlets from around the world including USA Today, Tech Crunch, Business Insider and many more. Through RainbowMe Kids, she has worked with major brands like Nascar, Ford and Essence Magazine. Kya has founded other businesses in the past, including a company that was featured in the MTV Movie Awards gifting suite, as well as the Daytime Emmy’s. In addition to being a serial entrepreneur, she is also licensed attorney in the state of North Carolina. Kya holds a BA in Economics from The University of North Carolina at Chapel Hill. She also holds a JD from the North Carolina Central University-School of Law.

How are you impacting your community?

It has always been important to me that children are able to see positive images/reflections of themselves in what they are consuming. That includes education and entertainment. Seeing the impact of having our first brown princess in Disney's Princess and Frog, lit my fire, to curate and create that type of content. Content where kids could see black and brown, princesses, fairies, giants, magical animals and more! When children see images that reflect who they are, they believe they can do anything they set their minds to!

What advice would you give to someone looking to follow your path in the industry?

The first thing to do is to write it down and then just start doing it. Don't limit your dreams, the craziest things you can think of, probably can already be done with technology, or there is technology that will help you create it if it doesn't exist. Then, just have patience as you pursue your dream.

What separates you from your competitors?

We incorporate innovative augmented reality and virtual reality in our original products.

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