I was born Gerald White on August 23, 1994 born and raised in Dallas, TX. I began playing with music during the middle of my 11th grade year in school with some of my friends in an audio class at Duncanville High School where I graduated. Rapping started off as a hobby for me, being that it was fun for me to do and I was always naturally good with putting words together in a clever manner. From 2011 to 2013, I kept recording and polishing my skills, releasing several mixtapes and EPs, even signed to a local independent label, BIYO Muzik. In 2014, the year I began taking my craft seriously as a career, I established my own record label, House of Grind Records. This was the point where I started to understand the importance of ownership and independence as an artist. With this new knowledge, I began implementing these values into my music to encourage others to be set sufficient and to not depend on labels and the "powers that be". My music represents positivity, independence, love & having fun with your time.
How are you impacting your community?
I impact my community by encouraging others to be themselves no matter what we are told is "cool" or "normal". If you're different, be different. I also encourage people to find out who they are as individuals and realize that we all have a purpose in life. Once your purpose is realized, then its about implementing that knowledge into your everyday life so that it may advance your own life, as well as others.
What advice would you give to someone looking to follow your path in the industry?
First, I would tell them to NEVER give up ownership of your master or publishing if possible. Masters and publishing are how artists continue to provide for themselves years after a song has been released. Second, Would tell anybody who wants to make music to evaluate what they could possibly bring to the table that nobody else has really tapped into. With the industry being saturated as it is, it can be really easy for an artist to come out sounding like what everybody else is doing, which can only be successful for so long. Find your lane and niche, and perfect it.
What separates you from your competitors?
I believe what separates me is that I can literally build a whole song or project from the ground up. I produce it, write it, record it as well as mix and master the songs. This give me the ability to have full control over my sound, and the point that I want together across to my listeners.