Hidden Legend of Chicago: PerryCo Shoes

Growing up in Indianapolis, there were few options for women that wanted to wear sneakers. I would wear a lot of mens shoes because they had more options. I first had the idea to start my own shoe when I was in college. I didn’t know where to start and the idea kind of faded. It wasn’t until I started my corporate job and with the introduction to Instagram that I found the resources and courage to start my own shoe company even though I did not attend school for design. Having the corporate job and also growing up without options was the basis of my brand being unisex and versatile.

How are you impacting your community?

POC and women are in the minority in the shoe industry. I am hoping to inspire other women or anyone to start their own shoe brands. I am also working to start a non-profit to help others start their own businesses.

What advice would you give to someone looking to follow your path in the industry?

I think a lot of people are waiting for the perfect time to start something. There will never be a perfect time. You just have to start! Always believe in your product/idea and stay true to yourself.

What separates you from your competitors?

First, this is a black woman owned shoe business. Our design and use of different materials within the shoe sets us apart from competition.

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