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Our Story

The DEMIblue Vegan Friendly Nail Polish Brand was inspired by my mom and her experience with cancer. I watched how my mom struggled to find nail polish products that did not have the harsh chemicals and ultimately her inability to express her bubbly personality through her usual nail routine.


With what started as a desire to help my mom through the creation of my personal nail polish brand, "DEMIblue", We are now disrupting the nail care industry by educating women of these toxic chemicals and offering a safer choice. 


"I am 100% sold on the polish remover. A dry nail girl’s dream! I will be recommending to my customers."



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 1. Can I take my DEMIblue products to my nail tech/nail salon?


Yaaaas! Take your DEMIblue products and ask your nail tech or salon to use them during your services. 


2. What makes your nail polish "Vegan"?


The DEMIblue Nail Polish brand is free of the "Toxic Trio": Toluene, Formaldehyde, and Dibutyl Phthalate, as well as Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, Triphenyl Phosphate (TPHP), Acetone, Parabens, Fragrances,  Animal-Derived products & Phthalates - often linked to cancer and developmental defects.

Our products are cruelty-free and is a Vegan Formulation.


3. How does DEMIblue Nail Polishes compare to gels and dips?

Our polishes are long-lasting*, we have high pigmented nail polish colors comparable to conventional gel and dip systems.

*Varies based on daily activities.


4. Can kids use the DEMIblue Nail Polish?

Yaaaas! DEMIblue Nail Polishes are 10-Free AND Vegan-Friendly making them safe for all! We know offer a complete color collection just for kids "DEMIblue For Girls". 


5. Are you a manicurist?

Yaaas NailFriend! OwnerMichelle Robinson, is a licensed manicurist, I also have over 18 combined years of healthcare and health education experience making my knowledge of the chemical components in nail polish and its causes well founded. 


6. Are you able to diagnose nail issues?

No, as a licensed manicurist, we are not authorized to diagnose nor treat nail health issues. We suggest you seek professional medical advice.


7. Why the name DEMIblue?

Coupled with a desire to create a successful business and a legacy for my family; DEMIblue was born. "DEMI" is my grand daughter's name and "blue" is my favorite color.

8. Are your products made in the USA?

Yes! We take pride in sharing our products are manufactured right in the USA. No parts of our products are outsourced overseas.

9. How can I contact DEMIblue?

You can reach us at You can also chat with us live...Hit the chat box and someone will connect with you.